KeyGift Initiative was created to solve a real and measurable problem in hospitality: the waste of disposable plastic keycards and sleeves.
It elevates the guest journey and turns a transactional check-in moment into a personalized,
sustainability-driven experience.
“As an association, we immediately recognized the scale of the challenge. Today, an estimated 3.5 billion hotel keycards sit in landfills and ocean floors worldwide, with over 500 million more added annually, not including single-use sleeves that provide no guest, operational, or environmental benefit. This is not a regional issue—it is a shared global responsibility that impacts every sector of hospitality.
ILHA is proud to be the association Jupiter & Company chose to pilot this solution, and it has been truly exciting for our team to watch the concept grow—from early member conversations to live pilots, and now into a scalable global movement. KeyGift seamlessly aligns sustainability, guest experience, branding, and operational efficiency, transforming a required operational item into a meaningful, value-driven moment. “
Barak Hirschowitz
President, International Luxury Hotel Association
What is the
KeyGift Initiative
BRAND OR PROPERTY COMMITMENT TO A REDUCTION IN KEYCARD AND SLEEVE USE:
30% less use in three years
50% less use in five years
full shift before 2026
A FULL SHIFT TOWARDS REUSABLE OR DIGITAL SOLUTIONS MOVING FORWARD
Immediate, Real, Measurable Benefits
Massive Plastic Reduction
Thousands — even tens of thousands — of single-use keycards eliminated per property each year.
Less landfill accumulation. Less ocean pollution. Immediate measurable impact.
Cost Control + New Revenue Opportunity
Reduced ongoing spend on disposable keycards while introducing an elevated, monetized guest option. Waste becomes a value-add moment.
Cultural Shift Toward Responsible Travel
Guests begin associating luxury with responsibility. It redefines what “premium” means in hospitality.
Stronger Brand Storytelling
This becomes a front-desk conversation. A website highlight. A sustainability report headline. A PR opportunity.
KeyGift by Jupiter vs. The Standard Keycard
Vegan leather FOB chipped and branded
Branded medallion
Space for adding a name, initial or date through Jupiter Engraving Station
Currently 3.5 Billion in landfills and ocean floors globally
Plastic (3 water bottles to make 1)
Discarded after one use
Safety clip for easy accessibility
Branding shown in landfills and ocean floors
Keyring for long term use
Clip to carry on bag attachment
Flat and hard to find
Only opens doors
Packaging: reusable bags branded and sustainable
Packaging: There are millions of sleeves discards everyday.
