How Custom Luggage Tags Drive Revenue for Resorts

Custom Luggage Tags Are Quietly Transforming Hospitality

Small touches in luxury hospitality often create the biggest impact. One of the most effective and often overlooked tools for elevating both guest satisfaction and revenue is the use of custom luggage tags.

These simple-yet-sophisticated items have evolved into more than just resort guest gifts. They now serve as essential pieces of a luxury retail strategy, helping properties stand out through personalization, increase retail sales, and enhance the value of their branded amenities.

1. Custom Luggage Tags as Personalized Welcome Gifts

There’s nothing quite like arriving at a resort and being welcomed with a gift that has your name on it — literally. More properties are incorporating custom luggage tags into their arrival experience to create a personal connection from the start.

When a guest finds a beautifully engraved tag waiting in their suite or at the first tee, it delivers a high-impact moment that sets the tone for their stay. It turns a standard check-in into a memory and a typical amenity into an Instagram-worthy surprise.

This level of attention to detail elevates your branded amenities and reinforces your resort’s commitment to personalization — a cornerstone of today’s most successful luxury retail strategies.

2. Elevating Retail and Spa Sales with Customization

One of the most powerful ways to increase average purchase value is by adding personalization to retail. With custom luggage tags, resorts are seeing impressive results in both gift shops and spa boutiques.

A simple question like, “Would you like us to engrave your initials while you browse?” immediately transforms a casual looker into a buyer. It adds perceived value, drives urgency, and aligns perfectly with a modern luxury retail strategy.

By positioning custom luggage tags as a premium upgrade or including them with select purchases — you turn everyday resort guest gifts into desirable keepsakes.

3. Branded Amenities That Keep Working After Checkout

The best branded amenities are the ones that guests continue to use after they leave and custom luggage tags excel at this.

Every time your guest packs a bag or heads to the airport, they’re reminded of your resort. And because the tag is engraved with their name or initials, they’re less likely to remove it. It becomes a lasting, functional souvenir and a piece of your brand that travels with them.

Many resorts have found that guests even bring their tags back on return visits, asking for additional engravings or complementary pieces. It’s a subtle but effective way to extend your resort guest gift strategy long past the guest’s stay.

4. Easy to Implement, Easy to Scale

Despite their impact, many teams worry that offering personalized gifts will create operational challenges. That’s why we designed the Jupiter Engraving Station — a turnkey solution that makes delivering custom luggage tags simple and efficient.

Your staff can personalize on demand in under 30 seconds, without any technical training. And through our Recurring Orders Program, you’ll receive a monthly delivery of high-quality, on-brand tags that support your luxury retail strategy without adding extra workload.

It’s personalization at scale helping you create unforgettable resort guest gifts without sacrificing staff time or consistency.

5. Real Resorts. Real Results.

Properties using custom luggage tags as part of their branded amenities and guest gifting programs are seeing the difference.

Guests share their tags online. Retail teams report higher conversion rates. Managers see stronger emotional connections and elevated feedback scores. It’s not just about the tag — it’s about what it represents: attention, care, and a commitment to delivering a refined resort guest gift experience.

As one GM put it, “Guests ask about the luggage tags before they even unpack. It’s become part of our signature experience.”

One Tag, Multiple Wins

Custom luggage tags are a small investment with a powerful return. They drive retail sales, elevate first impressions, and keep your brand in the spotlight long after guests leave the property.

As part of a thoughtful luxury retail strategy, they transform everyday gifting into brand storytelling — while reinforcing the value of your branded amenities.

And with Jupiter & Company’s complimentary Engraving Station (with initial order), implementing this program has never been easier.