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Heather Bryan

Friday Thought Series 19: The Power of Personalized Guest Gifting

Updated: Sep 27

Guest amenity programs in the golf industry can significantly enhance the guest experience and drive revenue. Personalized amenities, such as custom bag tags or golf balls, can boost guest satisfaction scores by up to 20% and increase repeat visits by 25%. These programs often lead to a 15% rise in revenue due to higher spending in pro shops and on additional services. Additionally, they improve guest engagement by 30% and can result in a 40% increase in positive word-of-mouth referrals.


Imagine the impact of gifting a personalized item upon arrival and inviting guests to visit your boutique, lounge, or other facilities for engraving. This thoughtful gesture not only enhances their experience but also creates opportunities for meaningful interactions with your staff. These touchpoints can lead to increased engagement and a deeper connection with your brand.


This approach, though simple, has the power to elevate your service offering, enrich the guest experience, and create memorable moments that resonate long after the visit. It's a strategy worth considering for anyone looking to make a lasting impact.



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