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Julie Martinez

Friday Thought Series 07: Alcohol and Cheese are a thing of the past

Jupiter and Company has always been a paradigm shift in guest-focused industries, seamlessly integrating benefits from front of house to back of house. Founder and CEO Heather Bryan has championed personalization as a core business strategy, a vision inspired by her firsthand experience of engraving hundreds of thousands of bag tags and luggage tag gifts around the world on-demand. Recognizing the powerful financial and emotional benefits created through personalized gifts, she developed The Jupiter Engraving Station, designed to offer guests, customers, and fans a unique and memorable experience by allowing them to receive custom and engraved items.

Sticking to traditional methods can often hinder growth and innovation. Companies that remain within their comfort zones may avoid risks, but they also miss out on opportunities to captivate visitors and drive revenue. Embracing change and integrating personalized experiences can significantly enhance customer engagement and loyalty.


Effective gifting strategies that promote foot traffic to new or renovated areas or retail opportunities is a trend worth investing in. With the rise of health and sober-living the concept of gifting food and alcohol is a thing of the past. Promoting connections around the property, business, stadium, or club is the latest paradigm shift in gifting. Balancing innovation with core values maintains customer trust while introducing exciting new elements, ensuring businesses provide exceptional visitor experiences that drive growth and revenue.


Ready to shift?


https://www.investopedia.com/terms/p/paradigm-shift.asp



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